Chris Sisarich is a New Zealand-based photographer and director whose work finds meaning in the quiet, the ordinary, and the real. The challenge was to create an identity that felt just as intentional — stripped back, but full of feeling. Something that honoured the craft, without overshadowing it.

The concept, Beauty Amongst the Mundane, draws from Chris’s ability to elevate everyday scenes with softness and sincerity. The identity needed to hold that same balance—understated, but not invisible. It had to create space around the work, without stealing attention from it.

We crafted a brand system that mirrors Chris’s practice: calm, grounded, and honest. Gentle typography, generous white space, and a neutral palette frame the work with subtlety and care. The result is a quiet container — one that reveals beauty not by adding, but by stepping aside.