Our Boy Roy is a deli and café tucked in the suburbs of Adelaide, known for hearty sambos, small goods, and strong batch brew. The goal was to create a brand that reflected the venue’s welcoming energy — a place where locals could feel right at home, whether dropping in solo or gathering with mates.

The concept, Cheerful Community Character, draws on the charm of everyday interactions — the casual “hey mate,” the smile behind the counter, the comfort of a second home. We leaned into a tone that felt laid-back and lovable, wrapping hospitality in humour and heart.

We developed a brand identity full of warmth and wit. From cheeky copy to characterful typography, everything was crafted to reflect OBR’s magnetic personality. The result is a brand that doesn’t just serve great food — it serves a feeling. One that lingers long after the last bite.